Supre is a low end store. It is separated into two sections: Supre and Sporte. The Supre brand has a variety of casual and party clothing, and the Sporte brand has a variety of sportswear and plain, versatile, basic clothing in a variety of colours. It seems to be aimed mainly at teenagers, but I can see some of the styles within the store appealing to a wider market.
What the store looks like :
- Clothing manufactured in China
- Size range : XXXS-L
- Price range : $10-95
- Lower quality fabric, fastenings and embellishments
- Huge amounts of stock
- Many sizes of each item on the rack
- Store set out like a department store with clothing on the walls, floor racks and jumper tables
- Simple decor - main decoration created by changing coloured lights and posters
- Changing rooms are locked - you need to be let in by a sales assistant, and the number of items you take in are counted
- Set out in a way customers require less help from staff (all clothing on racks at a height that can be easily reached, huge range of sizes available, obvious place to leave unwanted clothes)
- About 4-5 staff working in different areas throughout the store
- Little customer service
- Busy - lots of customers shopping
- Inconsistency in sizes between different styles
- Less tailored garments
- Bag checking performed when leaving
- Techno / remixes of popular music being played
- Messy - clothing on the racks is tangled up in each other and some of the floor racks block the clothing displayed on the walls so they aren't fully in view
- Lots of plain, versatile garments / necessity garments
- Chain store with countless branches throughout NZ
- Weak plastic coat hangers and generic swing tags
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