Tuesday, May 3, 2011

Market Research - Middle


Country Road is a middle market chain store which sells Country Road branded items. Country Road sells both men's and women's wear, as well as children's wear and a variety of homeware items. The store has a reputation of high quality upper-class casual / work wear, and the clothing sold there reflects this. Although Country Road is affected by seasonal fashion changes, it still retains the same kind of plain, muted business look it is always associated with.




  • Clothing made primarily in South Africa
  • Size range : XXS - XL
  • Price range : $35 - 550
  • High Quality clothing
  • Country Road branded clothing - keeping with current trends, but continuing the staple Country Road style
  • Large range of clothing stocked - most sizes displayed in the store
  • Large range of jewelry and accessories
  • Plain, classic store decorations
  • Many staff working throughout all the different sections of the store
  • Little customer service
  • Tidy store and clothing displays
  • Quiet store - not huge amounts of customers shopping
  • No music being played
  • Sturdy, quality swing tags and coathangers

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