Fusion is a middle market surf / skate shop that sells men's and women's clothing. They stock a variety of surf and skate wear brands. This store would appeal to customers from the age of 15 - 25, or people who associate with the surf / skate scene.
The brands they stock include :
- Alternative
- American Apparel
- Analog
- Bones (Bones Brigade)
- Burton
- Cassette Society
- Chocolate
- Converse
- Crayon
- Element
- Emerica
- Es
- Federation
- Globe
- Gravis
- Independent
- Industrie
- Insight
- Lakai
- LRG
- Lee
- Lower
- One Teaspoon
- Powell
- Quicksilver
- RVCA
- Santa Cruz
- Something Else
- Spitfire
- Stussy
- Volcom
- WESC
- Wrangler
- Zoo York
What the store looks like:
- Clothing made in a variety of countries depending on the brand
- Size range : 6 - 12 ( Occasionally 14 )
- Price Range : $30 - 300
- Quality Clothing
- Skate brands
- Small range of clothing available
- All sizes kept displayed on the store floor / walls
- Jewelry displayed in cabinets, accessories displayed on hat racks / hung on the walls
- Surf, skate and clothing posters provide the main decoration in the store
- 2 - 3 staff working
- Good customer service
- Tidy - clothing merchandised with quite empty racks so that the stock can be seen easily
- Alternative music being played
- Also sell surf and skateboards and merchandise
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