Superette is a high end boutique store which has one branch in Wellington and two in Auckland. They stock a variety of high end designer brands that would appeal to customers from around the ages of 15 to 40. The prices of the items they stock would mean that there is a limited market being targeted as the consumers for the store.
The brands they stock include:
- 2 Gypsies
- Alice McCall
- American Apparel
- Bassike
- Beau Coops
- Bec & Bridge
- Black Noise White Rain
- Camilla and Marc
- Chronicles of Never
- Claude Maus
- D Luxe
- Deadly Ponies
- Flux
- Friend of Mine
- I Love Ugly
- Johnny Ramli
- Ksubi
- Life With Bird
- Lover
- Motel
- Meadowlark
- Monster
- Nudie Jeans Co
- Salasai
- Sass and Bide
- Shakuhachi
- Stolen Girlfriends Club
- Therese Rawsthorne
- TwentySeven Names
- Vans
- Wildfox
- Zoe & Morgan
What the store looks like:
- Clothing made in a variety of countries depending on the brand
- Size range : 6-12 (occasionally 14)
- Price range : $30-1500
- High quality clothing
- Small amounts of stock - most kept in the storeroom with one or two sizes displayed on the store walls
- Clothing set out on horizontal rails along the walls with all clothing displayed at the same height
- Jewelry displayed on the counter and under glass on the counter, other accessories displayed on shelves around the store
- Plain white walls with a lot of accessories decorating the room such as taxidermy animals, models / figurines, books, artwork, plants, tree trunks, etc
- Spacious changing rooms at the back of the store
- High level of sales person / customer interaction and help
- Two sales people working at a time
- Relatively quiet - a few customers shopping
- Highly tailored, quality garments
- Quiet, alternative music being made
- Clothing hanging on the walls very tidily and spaced out
- Durable wooden coat hangers and high quality swing tags (attached with safety pins)
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