Scotties is a high end store which stocks a variety of designer clothing. The store stocks both new designer clothing and second hand designer clothing in a section called Scotties Recycle. I think it would appeal mainly to women from around the age of 30 upwards mainly due to the high prices of the clothing. It is a boutique with two branches in Auckland and one in Wellington.
The brands they stock include:
- Acne
- Ann Demeulemeester
- Beth Ellery
- Bloch
- Celine
- Christophe Coppens
- Comme des Garcons
- David Szeto
- Dries van Noten
- Fine Collection
- Graham and Spencer
- Happyspace
- Issey Miyake
- James Perse
- Jamin Puech
- Lanvin
- Maria Rudman
- Marni
- Martin Grant
- Megan Park
- Missoni
- Omela
- Rundholz
- Standard issue
- Still Life
- Sprung Freres
- Tomas Maier
- Velvet
- Vita Cochran
What the store looks like:
- Clothing made in a variety of countries depending on brand
- Sizes range : from around 6-14 (sometimes 16)
- Price range : $55-3000
- High quality clothing
- Small amounts of stock - most stock kept in the storeroom with some sizes displayed in the store
- Clothing set out with plain clothes rails around the walls and all clothing displayed at the same height. Also one jumper table
- Simple decor with some small decorations such as flowers in vases and vintage mirrors. Main styling is created by the furniture and counter
- Spacious changing rooms in a private area
- High level of sales person / customer interaction and help
- One staff member working at a time
- Very quiet - there were no other customers apart from me shopping
- Highly tailored, quality garments
- Quiet classical music played
- Clothing hanging on the walls very tidily and spaced out
- Durable wooden coat hangers and high quality swing tags (attached with safety pins)
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